Short Attention Span Theater: 5 Second Films
Commercials used to be at least one minute and some shows had the actors doing commercials for their own shows that went on for several minutes. It was the cost of television commercial time that forced the 30 second spot. Twitter has enabled most people to put across a thought or message in 140 characters, and it’s said that people will only read 40% to 60% of the average article. Face it; we’ve become impatient and the key to communication is to make it fast and to the point. With that in mind, enjoy the brilliance of 5 Second Films…
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About the Author
Speider Schneider is a former member of The Usual Gang of Idiots at MAD Magazine and has designed products for Disney/Pixar, Warner Bros., Harley-Davidson, ESPN, Mattel, DC and Marvel Comics, Cartoon Network and Nickelodeon among other notable companies. Speider is a former member of the board for the Graphic Artists Guild, co-chair of the GAG Professional Practices Committee and a former board member of the Society of Illustrators. Follow him on Twitter @speider
September 10, 2013 by Speider Schneider
As with many things, America was once the leader in advertising creativity. It seems, now, that we await the annual Super Bowl to see Madison …
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